SEO For Dummies

SEO or Search Engine Optimization is the latest buzzword in digital marketing. It is basically the process of increasing the number of visitors to a web page, while also increasing the relevance of the content. SEO involves making some changes to the design and content of your website, therefore enabling search engines to be more attracted to the website. Many organisations exist, which go through your website to help ensure that your site ranks high in search engines for relevant keywords. The Boston SEO company specialises in this particular field.

SEO targets different kinds of searches like image searches, video searches, academic research, NEWS articles and in addition to all these, even to industry related or industry specific research. It is an internet marketing strategy thus, these SEOs consider how various search engines work and try to cater to them in specific. Most SEOs cater to Google even though there are over 20 different search engines, this can be attributed to the fact that Google makes up for almost 90% of searches, which is more than double the nearest two competitors combined.

How does a search engine work?

The three main techniques that a search engines uses are crawl, index and rank.

Crawl

Crawling can be defined as a team of queries are sent out by the search engine to find new content. This content can vary and may include web based content, pictorial content, video or even a pdf, which can be discovered by links. Google begins by fetching a few web pages, and follows the links on the websites to find new URLs and then indexes them to be later retrieved when searching.

Index

The search engine will process and store relevant information in the index and later use the information when deemed useful. All this information will be stored in a large database and later be indexed.

Rank

When someone searches for a word, the engine will throw a few results that are deemed most appropriate. Such ordering of search results by relativity is known as ranking. You have to enable your content to be visible and accessible to search engines. This means, your data needs to be indexable. Unindexable content constitutes the dark web.

Another major issue with websites and their inability to get a good ranking on the search engine may be attributed to the possibility that their content and information may be hiding behind login information. If a website needs a user to enter their login details or create an account before the data can be accessed, the search engine cannot properly index the webpage. To avoid this issue, most websites let the public access the data partially and require login data for complete accessibility.